We Recently road tripped it down to Rainbow Serpent festival in Western Victoria to check out the always interesting, colourful, and downright bizarre art installations they have on show for the five days. It was a spectacular experience and not only did we come across some really creative artworks we also rubbed shoulders with a bunch of the artists.
Among them were Gopal, Mukunda and Shanil. This amazingly talented trio are the brains behind the Fly Peacock brand. The brand itself tries to encapsulate a nomadic, spiritual energy through the use of loud colours, unique designs and one off cuts and prints. After talking with the group it was easy to see that this sort of direction was right for the brand, as the presence of the trio and the conversations had very similar undertones. I mentioned that the feature images of many of the print t shirts were natural scenery with a somewhat unnatural twist through enhanced colours and distorted views. “We try and portray the raw image in a way that the brain can recognise, but also try and make it look surreal, it’s a fine balance.” Mukunda replied in a distant tone as he kicked back in his fluro green hammock, suspended between two ancient gumtrees. “Vibrant colours in nature are all around us; that being said, a lot of Australia is covered in earthy tones. We try and help people to remember the vibrancy and importance of nature though our t shirts and singlets.”
The team insist on only running limited prints and cuts of all of their range. This is a great idea as we all know there is nothing worse than picking up the dopest singlet you have ever seen and then seeing 10 other blokes rocking the exact same print (not just a female trait lads, admit it). The Fly Peacock brand is relatively new so the trio have been following festivals like rainbow serpent up and down the east coast pedalling their wares, offering up new print t shirts and festival singlets at each musical encounter. The trio said they have already got plenty unique designs ready to go so as they sell out of one design they can easily chuck up another, just as exciting style!
My favourite two pieces that were on show were the G Feather singlet and the Big Blue Prickle quick dry shorts. I got both pieces for a steal and they feel awesome! the singlet is a cotton/Polyester blend (65/35) so it is soft as hell and is a little cooler on those hot summer days. So as your bouncing around the festival circuit this summer keep your eyes peeled for the guys from Fly Peacock and be sure to go and say g’day!